Project Title: Penny Skateboards Motion Graphics Package
Tools: Illustrator, After Effects
Types: Illustration, Motion Graphics, Animation
PROJECT DESCRIPTION
This project is a motion graphics package for Penny Skateboards. I created a short intro, lower thirds, bumper, and infographic animation with the brand aesthetic, proper colour schemes, and font of Penny Skateboard.
DESIGN PROCESS
I spent more time creating assets like vector logos and illustrations for all kinds of products. Through extensive brand research, I created a colour scheme and applied it to my illustrations to create a harmonious colour combination. The colour combination also represents the brand aesthetics and keywords such as the active, artistic, colourful, fun, and adorable atmosphere. After the creation of assets, I created each storyboard to make all motion graphics for the brand.
MOTION GRAPHICS ANIMATIONS
INTRO

LOWER THIRD

BUMPER

INFOGRAPHIC

BRAND RESEARCH
A penny skateboard is a short skateboard that is made of a plastic deck, cast aluminum trucks, and polyurethane wheels. Penny skateboards stand for high-performance, long-lasting, and ultra-fun plastic skateboard. They are small and light, so they fit in most backpacks. One of the biggest advantages is it is easy to carry around. Even though penny skateboards wouldn’t be good enough for those who want to do tricks and other fancy skills, it is really good for cruising with high speed and easy control. There are 5 different types of skateboards which are 22 inches skateboards, 27 inches skateboards, 29 inches surf skates, 32 inches skateboards, and 36 inches longboards according to different sizes.
DATA RESEARCH
Built with the highest quality raw materials, Penny Skateboards are designed to look good, perform well, and exceed all customers’ expectations. Penny Skateboards in particular are rated as highly for high-speed cruising and easy control. On the Penny Skateboards website, many customers left their comments with great ratings about each product within the review section. My research came from this section where I collected data of satisfied ratings, the ages of main customers, and overall ratings about ride smoothness, speed & flexibility, and component quality. This collected data shows the popularity of Penny Skateboards for skateboarders and can help attract new customers’ attention. I also found the skateboard market value in the United States from 2015 to 2025 by product types from the Statista website.

PRESENTING DATA
I have chosen two different products which are 22” Cruiser board and 36” Longboard to compare the data. In my final infographic, the skateboard market value in the United States from 2015 to 2025 by Cruiser board and Longboard will be shown as a line chart, and it will be a periodic dataset. Also, the age groups of the main customers will be presented with a pie chart. The scale ratings from 1 to 5 (1 indicates poor and 5 indicates excellent) for ride smoothness, speed & flexibility, component quality, and overall rating of the product will be displayed on a numerical rating scale. The product’s details will be singular data points.
LOGO, FONT, COLOR
ASSETS
STORYBOARD
STYLE FRAMES

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